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Building Shareholder Value Through Your People
By using your best asset, your people, really well, it helps you and your shareholders benefit. Your people have wonderful skills and leveraging this is what makes good businesses truly great. Increasing shareholder value is the most important...
How to Attract and Retain the Right People
If you’re one of the many executives struggling with finding and keeping the right people to propel your business forward, you’ll find these insights helpful.
If you’re frustrated by trying to motivate people, work instead to develop a...
Lone Wolf -- Lead Wolf
Copyright 2005 Rick Johnson
Lone Wolf----Lead Wolf “The Evolution of Leadership”
Privately held companies range in size form very small “Mom & Pop” operations with revenue as low as $100,000 or less, to huge multi- million dollar...
The “SEVEN Cs”: Partnership Danger Signs - Communication Breakdown
An ongoing series of articles exploring the seven critical areas that can indicate a partnership is in trouble.
COMMUNICATION BREAKDOWN
The "Seven Cs" are the danger signs that indicate your business partnership, or any partnership for...
Various Aspects Of The Lease Purchase Business
In a previous article, we wrote why we believe that Lease Purchasing is the perfect home-based business, here we want to briefly touch on some of the actual aspects of operating such a business, the pluses and minuses and why Lease Purchasing...
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Coaching Packages Benefit the Coach & the Client
Do you have trouble retaining your ADD coaching clients? The
solution to this problem may be to offer your services as a
"coaching package."
Many ADD coaches charge clients per individual session, which
works just fine if your clients are committed to the process.
But we all know that ADDers have a tendency to start things and
not finish them! Coaching is no exception.
This is not only unfortunate for the client, who doesn't get to
experience the magic of ADD coaching to its fullest, but it is
also unfortunate for the coach, who struggles to make ends meet
when clients suddenly drop off.
Coaching packages solve this problem for both coach and client.
Let's look at a practical example:
Last month, I coached a coach named "Mary." Mary went through
coach training last year and quit her nursing job about 6 months
ago to become a full time coach. Since then, she has had a
difficult time earning money by coaching. She was charging
clients $75 for a 45-minute coaching session. She also
encouraged her clients to call and email for brief check-ins
when needed. She would ask her clients to commit to working with
her in 3 sessions a month for about 3 months.
What Mary was finding, however, was that her clients would
commit to working with her for 3 months, but would pay for a
single session and then make excuses as to why they couldn't
book more. In the meantime, though, they were still
emailing
her, and she was emailing back! Her boundaries were not strong
and she suffered for it, working hard to help clients who didn't
pay her what she deserved.
Mary and I revamped her services into a coaching package. Rather
than offering single sessions, Mary began to offer a coaching
package that included 3 45-minute sessions plus brief check-ins
and phone calls for $250 per month. She also offered a 3-month
package for $700, a discount of $50 when paid in advance.
Mary was nervous when it came time to tell her clients about the
new pricing structure. But much to Mary's surprise, 2 clients
who had been dragging their feet signed up for her coaching
package. In addition, Mary met a physician at a neighbor's party
who thought her coaching package was a great idea, and requested
a stack of her cards. (Which she ran home to get!)
Offering your ADD coaching as a package helps the client
follow through on their coaching goals, and helps you create a
sustainable and predictable coaching income.
About the author:
Jennifer Koretsky is an ADD Management Coach who helps adults
manage their ADD and move forward in life. She publishes The ADD
Coaching Business Report, an eNewsletter that helps other
coaches succeed in their business and marketing efforts and
create viable coaching businesses. Subscribe to The ADD Coaching
Business Report at http://www.addmanagement.com/ACBR.htm
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