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Book Summary : Execution
This article is based on the following book: Execution: The Discipline of Getting Things Done By Larry Bossidy and Ram Charan Crown Publishing Group ISBN 0609610570 278 pages You’ve got the bright ideas and the smart people, and the market is...

Does Your Business Need An Attitude Adjustment
First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn the situation around. It’s better than feeling sorry for...

How to Network Your Way to Success
Successful people do not achieve success on their own, they surround themselves with a well-developed, sophisticated support network. In a world that grows more complex and more competitive each day, networking is necessary not only for survival...

Team Building - Ten Easy Ways to Do It
Why is it so challenging for many managers and leaders to build a great little team around them? What proves so difficult? Well, what we will do here is to try to tease out all the elements of how you go about easy Team Building. It's all about...

What is a Lead Worth?
Lately, I have been happily attracting leads for my Internet marketing products and services from a wide range of sources including search engine advertising, online classified ads and even an eBay campaign. But am I spending too much? What is a...

 
Do You Have A Press Package?




How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.


Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date.


What does a press package contain?



  1. Your biography

  2. Your picture

  3. Information on Your Company

  4. Press Releases

  5. Any articles written about you




Note: If you are a frequent speaker, you also want to have an updated itinerary in your press package of where you will be speaking.


Copyright DeFiore Enterprises 2003








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