|
|
|
Achieve Your Business Results Through Executive Coaching That Yields a 500% Plus ROI
What if you could have a 500% plus return for very dollar that you invested in your employees? What would that mean for your business? Possibly right now you are thinking that this is not possible and even if it was, any business owner would...
Soft E-mail selling skills coaching
I have been operating on the web for quite a while and i have seen spam time and time again,, but recently i have been learning Soft E mail selling skills from a guy i met in an internet cafe. I have been trading my seo skills on one of his...
Tapping The Potential Of Your Customers
Business owners of long standing know the cardinal rule “take care of your existing customers first”. Today especially we see business owners looking constantly for the new customer. Hey, did you forget the customers you have. All of us want our...
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these...
The Top Ten People Skills You Need to Build a Dynamic Business
What does it take to make businesses perform extremely well? Such that they do above and beyond expectations. It's when your people work together in incredible ways, to create far more than you might expect. It's where they are in a special place...
|
|
| |
|
|
|
|
Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.
Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.
Advertisement
Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.
Make the Product Easy to Find
Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.
Share Availability Early On
Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.
Streamline the Order Form
Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market research or
ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.
Handling Your Shipping (and Handling)
One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.
Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
|
|
|
|
|
|
