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A Happy Professional Chooses Clients
Many professionals do not refuse clients out of fear of losing money. However, there is another side to the coin -- the high price of the negative effect of accepting everyone who walks in the door. One happy professional I know, a lawyer, always...
Networking 101
As a new business owner you must wear many hats.
You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very...
Nourishing Your Network
It takes less effort to keep an existing customer than to gain a new customer.
This is Business 101. Corporations focus on acquisition, but they must also focus on customer service and retention in order to be successful.
So why don’t...
The Top Mistakes Executives Make in Leading Their Organizations
THE TOP MISTAKES TODAY’S EXECUTIVES MAKE IN LEADING THEIR ORGANIZATIONS Four Tips on Common Leadership Pitfalls to Avoid In today’s uncertain economy, many organizations have been making some drastic changes to stay competitive and productive....
Why Aren't You Making a Ton of Cash as an Affiliate?
5 keys to you becoming a successful affiliate:
1) HAS THE OWNER OF THE PROGRAM DONE HIS OR HER RESEARCH?
Before you become an affiliate for someone, you want to know one major thing. You want to be very sure they've taken the time to...
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Finding Your Niche
Have you found your niche?
If you really want to find out, you need to answer the following questions:
1. Is your business the only one of its kind in town?
2. Do people consider your service first and price later?
3. How can prospective customers tell you apart from the masses of businesses in similar fields?
4. Who are your target clients?
5. Who aren't your target clients?
6. Do you turn down certain kinds of business if it falls outside your niche?
7. What do clients think you stand for?
8. Is your niche in a constant state of evolution?
9. Does your niche offer what prospective customers want?
10. Do you have a plan and delivery system that effectively conveys the need for your niche's services to the right market?
11. Can you confidently predict the life cycle of your niche?
12. How can your niche be expanded into a variety of products or services that act as profit centers?
13. Do you have a sense of passion and focused energy with respect to your niche?
14. Does your niche feel comfortable and natural?
15. How will pursuing your niche contribute to achieving the goals you have set for your business?
If you can't
answer these questions, you probably haven't found the right niche for your business. So what do you do?
Stop looking! Good niches are never found—they're created, then matched carefully with a grateful audience.
If you want an excellent niche market, try the creative real estate niche of lease purchasing. It allows you to answer all of the above questions.
Copyright 2000 DeFiore Enterprises
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
coaches@homebusinesssolutions.com
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