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Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.
Just like in-person shopping, making online...
How To Increase Your Coaching Record By At Least 25%
"How can I become a better and more effective coach?" We
hear this question frequently and there's obviously more
than one answer. Today, let's explore one aspect of better
coaching.
You need to identify one or two players on your team...
Networking 101
As a new business owner you must wear many hats.
You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very...
Networking Tips - Getting An 800 Number
Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and...
Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?
A. The big answer is "it depends."
Here's seven tips to help:
1. Determine your audience's need and demand for your book. If your book...
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Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
There's another truth to publicity ... you can create it if you need to, and it's not that hard to do! Let me offer you useable suggestions that you can implement in order to gain some free exposure for your small business.
--- Offer A Donation to a Worthy Cause
One woman (a business coach) gave two scholarships to a local community college that catered to the underprivileged. She included two months of free business-building coaching services for qualified applicants at the school. She set forth the criteria with the help of the college, and decided on how to choose the scholarship winners.
Press releases were sent out, and the media went wild! Of course they would ... everyone loves to hear about people who are helping out the underdog. She received a lot of free promotion and boosted her image as a community leader, too.
--- Relate Your Product/Service to a Local/National News Event
Right now the United States is experiencing two very troubling problems that the media covers on a regular basis. The first is a drastic upswing in unemployment (especially in high-tech fields). The second is an energy crisis (particularly in California).
If your product or service can somehow offer a solution (even a small one) to one of these two dilemmas, you
stand a great chance of getting some publicity.
Perhaps you own a resume service that has an exceptional rate of success for one reason or another. Phrase your release so that it helps to solve the unemployment crisis (and does not blatantly promote your business) and you'll perk up some journalist's ears.
--- Get In Line With Seasonal Events
The change in seasons always makes the news. In summertime, you'll find stories on safe vacation travel or the best airline deals. At the end of the year there is always coverage pertaining to New Year's Resolutions and how to keep them. Fall is generally a great time for gardening-type businesses to remind everyone to plant now so their yards will look fabulous come springtime.
If your company can offer some viable information pertaining to seasonal events, a press release might be in order. Writing a release outlining how your online travel agency always gives clients a "vacation safety" package that has proven to "save the day" in the past will bring out some interest in the local (and maybe national) media.
Above all, use your imagination. Pay attention to the newspapers, television news and magazines you come in contact with. Notice the types of stories they cover and then write a release that falls in line. You will soon be able to create news where none previously existed and gain some free exposure for yourself in the process!
Copyright 2004 Diane Hughes
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
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