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Building Trust in Your Business Relationships - Ten Tips
Trust is formative in how you do your business. Your people will reflect your behaviours with them and at the end of the day, your customers and clients will be on the receiving end of the values of your business or organisation. Where to start....
How To Realistically Set Your Fees - Part 1
We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into.
The first step in calculating your...
Invite Self-Managed Staff
"Treat people as if they were what they ought to be, and you help them to become what they are capable of being." Goethe Two hundred years ago, Johann Wolfgang Goethe, German poet and philosopher, knew how to inspire and interact with...
Juggling It All
As we have mentioned in other articles, having a trigger to start your day is very important. One of the major problems with people running businesses from their home is starting the work day. For many of us seasoned home based business owners...
Useful Tips for Evaluating Your Meeting Venue Options
However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages...
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Media Star Power Book Review
Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews
Judy Jernudd
MindShelf Publishing
270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999
June 2003, ISBN: 0-9722398-3-9
194 pages, $14.95
http://www.MediaStarPower.com
Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd the insight into what makes a great media interview and she shares this insight in her book.
Media Star Power covers the terminology of the media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will
help you become a media savvy guest, market your product and business, position yourself in the media, improve your confidence and help you prepare for a crisis.
All of the topics covered are helpful but some of the most interesting are: creating an on camera look with tips on dressing and jewelry for both men and women, how to react to the media covering your company crisis and how to manage on camera anxiety. This book is a must have for anyone seeking or preparing for media coverage and is sized just right to fit into a purse or briefcase. Readers can use this guide while launching their own media campaign on a budget or to prepare themselves for working with a media coaching company.
Bonnie Jo Davis is the owner and operator a Virtual Assistant firm. She can be reached at http://www.DavisVirtualAssistance.com.
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