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Management Coaching vs. Performance Appraisals
The question often comes up, “Isn’t management coaching a lot like the familiar performance appraisal process?” Our answer is that the two are dramatically different. The CMOE team originally became interested in the coaching process because of our...
Progress Reviews: Your Key To Effective Coaching
One of the most effective ways to help your staff succeed is to provide regular, consistent coaching throughout the year. A Progress Review is a specific kind of coaching discussion, tied to the employee’s Annual Objectives and Standards. It is an...
Show Your Customers You Care
I recently went to a major computer/electronics store to buy an expensive software package. I felt good that I was able to find the software at a substantial discount. But by the time I was through paying for my purchase I never wanted to come back...
The 6 Stages of Modern Career Development
Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an important life skill to develop and cultivate. There are six stages of modern career development: Assessment,...
Why Do You ‘Not Benefit’ From Coaching Golf Tips
Most golfers have had dozens of opportunities to receive coaching golf tips from numerous sources. However the most interesting aspect of it all is that many are not able to benefit much from these coaching golf tips. What could be the reason? Is...
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Media Star Power Book Review
Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews
Judy Jernudd
MindShelf Publishing
270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999
June 2003, ISBN: 0-9722398-3-9
194 pages, $14.95
http://www.MediaStarPower.com
Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd the insight into what makes a great media interview and she shares this insight in her book.
Media Star Power covers the terminology of the media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will
help you become a media savvy guest, market your product and business, position yourself in the media, improve your confidence and help you prepare for a crisis.
All of the topics covered are helpful but some of the most interesting are: creating an on camera look with tips on dressing and jewelry for both men and women, how to react to the media covering your company crisis and how to manage on camera anxiety. This book is a must have for anyone seeking or preparing for media coverage and is sized just right to fit into a purse or briefcase. Readers can use this guide while launching their own media campaign on a budget or to prepare themselves for working with a media coaching company.
Bonnie Jo Davis is the owner and operator a Virtual Assistant firm. She can be reached at http://www.DavisVirtualAssistance.com.
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