|
|
|
6 Surefire Ways to Achieve Your Goals for 2005
Hope you had a good rest and are all fired up for the year ahead. Whilst you were sitting on the beach or lazing around during your time off, which of the following changes to your life did you decide to make this year? To have the body of Elle...
Are You Hearing Everything Your Customer, Peer, Boss, Supplier Isn't Saying?
Only 7% of what we say is verbal! The other 93% is nonverbal! How do you think Dr. Phil got his start? Reading the nonverbal communication of prospective jurors as a jury consultant. And that's why he's not afraid to call someone on a lie on his...
Executive Coaching
Executive coaching has become a very important part of developing a creative and successful work environment in most businesses today. Those who participate in executive coaching are in a unique position of influence and guidance for those around...
Networking Tips - Getting An 800 Number
Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and...
Various Aspects Of The Lease Purchase Business
In a previous article, we wrote why we believe that Lease Purchasing is the perfect home-based business, here we want to briefly touch on some of the actual aspects of operating such a business, the pluses and minuses and why Lease Purchasing...
|
|
| |
|
|
|
|
Sell More by Testing your Web Headlines and Home Page
A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how much traffic you're getting. If you are getting a lot of traffic but no sales, you should change it a lot sooner."
Your coach is number three on Google and 35 other search engines. While my site's hits are high, I noticed a less than 1% conversion rate for one top eBook. The culprit? My sales letter for that book.
Ways to Reach your Web Sales Dream
Test your Web site headlines and home page content to be sure your sales message is strong. Use a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.
Say, Dear friends and Associates, "I need your brain." My Web site is not selling "Quadruple your Online Sales Within Four Months with Free Articles" as well as I want. Will you rate each of these parts?
1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further or buy your product or service. To make things simple ask them to vote from 1-5.
2) The "who" I am. Include several blurbs on your bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you. It is about your potential customers. Make sure your bio is short enough to make room for what counts--benefits.
3) Benefits and features. Know that you need to answer the question by your visitor,
"What's in it for me?" From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service. Examples of benefits are: more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product.
Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."
In your survey, ask your people which phrases convince you to buy?
Give people a finish line (some people call it a deadline) so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with links to your email to make it easy to contact you.
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal 24/7 marketing team.
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Your Book Online" http://www.bookcoaching.com
To receive FREE "The Book Coach Says..." or Business Tip of the Month go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:619/466/0622
|
|
|
|
|
|
